I helped redesign while interning at Firstborn (NYC - 2009). The site highlights the spectrum of Lifewater available and each video focuses on one person's reaction to one specific flavor. also introduces SoBe World, the place to see what SoBe has to offer throughout the year.

Creative Direction: Joon Park, Dave Snyder
Design: Joon Park, Dave Snyder, Clément Faydi
Development: Eric Decker
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